How Focusing on Individual-Level Solutions Led Behavioral Public Policy Astray
Thursday, April 11, 2024 4:30–5:30 PM
Description
The Spring 2024 MBBI Lecture - The i-Frame and the s-Frame: How Focusing on Individual-Level Solutions Has Led Behavioral Public Policy Astray - will be given by George Loewenstein (Carnegie Mellon, Economics and Psychology).Many behavioral scientists propose and test policy interventions that seek to ‘fix’ problems with individual behavior (adopting an “i-frame”) rather than addressing the system in which individuals operate (an “s-frame”). The impact of such i-frame interventions has been disappointing and can reduce support for much-needed systemic reforms. Highlighting individual responsibility for societal problems is a long-established objective of corporate opponents of s-frame policies such as regulation and taxation. Thus, researchers advocating i-frame solutions may have unwittingly promoted the interests of the opponents of systemic change. Behavioral scientists can best contribute to public policy by employing their skills to develop and implement value-creating system-level change.
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